These tools, which are available in 35 languages, include:
- AI-generated ad headlines and descriptions: This feature uses AI to generate a variety of headline and description recommendations based on the website’s content. This can save advertisers a significant amount of time and effort, and it can also help them create ads that are more likely to be clicked on.
- Auto-generated assets: This feature automatically generates assets, such as images and videos, based on the website’s content. This can help advertisers in producing ads that are better suited to the interests of specific audiences, increasing the chances of these ads reaching the right people.
- IF functions: This feature allows advertisers to easily edit ad copy based on two targets: device and audience. This can help advertisers create more targeted ads that are more likely to be seen by the right people.
These new tools are a game-changer for advertisers. They offer a number of advantages, including:
- Time savings: The AI-generated ad headlines and descriptions can save advertisers a significant amount of time. This is especially valuable for businesses that run a large number of ads.
- Increased click-through rate: The AI-generated ad headlines and descriptions are more likely to be clicked on than traditional ad headlines and descriptions. This is because they are more relevant to the website’s content and to the target audience.
- Improved targeting: The IF functions allow advertisers to easily edit ad copy based on two targets: device and audience. This can help advertisers create more targeted ads that are more likely to be seen by the right people.
If you are an advertiser, I encourage you to check out Microsoft’s new AI-powered ad tools. They offer a number of advantages that can help you improve your ad campaigns.
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