Tapping into opportunities from leading social media platforms
45% of users search for additional information on TikTok after discovering a product on the platform, making it a significant driver of consumer action. If TikTok is not yet part of your marketing channel mix, you're missing out on a huge product/brand discovery opportunity.
Meta platforms (mainly Facebook and Instagram) reach over 3 billion monthly active users, with 20% share of time on Instagram being spent on Reels. This not only shows the importance of short-form video content strategies but highlights why advertisers cannot afford to not advertise on Meta.
82% of B2B marketers report LinkedIn as their most effective platform for content marketing. With LinkedIn members having 2x the buying power of the average web audience, this platform is perfect for targeting high-value decision-makers.
85% of Pinners report using the platform for planning purchases with ads on Pinterest yielding a 2x higher ROAS compared to other social platforms due to its users' higher intent and spending power.
Snapchat reaches 75% of 13–34-year-olds in over 20 countries, making it essential for engaging younger demographics. Over 250 million Snapchat users engage with AR features daily, showing the platform's strength in immersive ad experiences.
Amplify your content's reach with Outbrain's content discovery. Partnering with premium publishers to engage a wider audience and using AI-driven insights to refine your strategy for sustained campaign success.
Amplify your content's reach with Outbrain's content discovery. Partnering with premium publishers to engage a wider audience and using AI-driven insights to refine your strategy for sustained campaign success.
Amplify your content's reach with Outbrain's content discovery. Partnering with premium publishers to engage a wider audience and using AI-driven insights to refine your strategy for sustained campaign success.
Amplify your content's reach with Outbrain's content discovery. Partnering with premium publishers to engage a wider audience and using AI-driven insights to refine your strategy for sustained campaign success.
319 million users spend over 30 minutes on Snapchat every single day. It's an immersive storytelling haven that allows you to benefit from mature advertising solutions, generate higher returns, and create intimate interactions with your audience.
Candie Fisher
President, Outdoor Venture Group
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