Although we can’t predict the future, one thing is for sure, the digital marketing landscape will be different in 2022!
As marketers, we need to be on the front foot and although we don’t have a crystal ball, we can use our experience and expertise to get the most from our digital marketing campaigns in 2022!
With this in mind, we challenged the experts from our Social, Search and eCommerce teams to share one tip for each platform to help win 2022!
Here’s are what our specialists had to say:
FOCUS ON THE FUNNEL
“Focus on the Funnel with Facebook. With many different ad placements and audiences, opportunities ensure to target the complete customer journey with different messaging and creatives. ”
Natalia, Social Account Director
STORY, BRANDED CONTENT & INSTAGRAM SHOP
“Instagram Story is powerful. Customise your creative asset for this placement. Leverage influencers’ or user-generated content with branded content ads. Social Commerce is the future, so set up your Instagram Shop if you haven’t already.”
Suzanne, Paid Social Account Manager
AUDIENCE, RELEVANCE & QUALITY
“People visit LinkedIn with a professional mindset, therefore knowing your audience and serving them relevant and high-quality content that will ensure success. ”
Zaanri, Biddable Media Account Manager
Amazon
SHOW OFF YOUR PRODUCTS
“Use multiple targeting approaches to showcase your products in search results and against other listings.”
Grace, eCommerce Account Manager
INSPIRE
“Pinners are planners, so target and inspire customers through products ads on Pinterest. 97% of top search on Pinterest is unbranded so go after longer search queries – i.e. gifts for men under £50”
Natalia, Social Account Director
Snapchat
SOCIALISE WITH SHOPPERS ON SNAPCHAT
“Snapchatters 1.6x than the average shopper across all Q4 moments. Run product demos and UGC content linked to products on Snapchat. Ensure content is snappy (pun intended)”
Natalia, Social Account Director
TikTok
CREATIVE, TRENDS & COMMUNITY
“Create videos that fit for TikTok, not your usual branded polished content. Try popular editing techniques and learn from the trends, to begin with. Engage with your followers, relevant content creators and build your community.”
Suzanne, Account Manager
YouTube
MAKE AN IMPACT EARLY
“80% of your viewers will skip, so make your first 6 seconds impactful: Brand, USP, CTA.”
Pete, Account Director
Google Shopping
FEED QUALITY IS CRUCIAL
“It’s important to make sure titles have between 100-150 characters. With more and more advertising using Google smart shopping, the easiest way to get ahead of the competition is to include as much relevant keyword information in your product titles as possible. Titles are the most important factor in matching your products to user search terms.”
Neil, Account Director
We hope you find these insights useful!
Keep an eye out on our blog for more tips and tricks on your favourite platforms!
