In this article, you’ll discover five powerful hacks that top brands are using to boost engagement, lower costs, and maximise return on ad spend (ROAS), including:
- High-impact ad formats that stop the scroll
- AI-powered creative tools that save time and boost conversions
- Copywriting techniques that grab attention instantly
If you’re ready to cut through the noise and scale your Meta ads, keep reading.
1. Thumb-Stopping Visuals
Meta’s algorithm prioritises engaging content, and static images alone just won’t cut it anymore. For insights on creating performance-driven visuals, explore our Performance Creatives services.
High-performing brands are shifting to:
- Short-form UGC videos (think TikTok-style with quick cuts & captions)
- Cinemagraphs (those subtle moving-image hybrids)
- Interactive carousel ads (tell a story, reveal an offer slide by slide)
Pro Tip
Video ads under 15 seconds with clear value in the first 3 seconds tend to have +30% higher engagement rates.
2. Creative Variation Is King
Meta’s AI-powered Advantage+ Shopping Campaigns thrive on diverse creative inputs. The more variations you provide, the better the algorithm can match creatives to different audience segments.
Top-performing brands test:
- 4-6 variations per ad set (mixing formats, angles, and messaging)
- Text overlays that highlight pain points or USPs
- Colour contrast & unexpected imagery (to break the scroll pattern)
Pro Tip
Meta recommends at least 3-5 creatives per campaign to allow machine learning to optimise effectively.
3. Leverage AI-Powered Creative Tools
AI is your secret weapon for faster and smarter creative production. If you’re still manually designing every single asset, you’re wasting time.
Must-Try AI Tools:
- Meta’s Advantage+ Creative (automated enhancements for better performance)
- Runway ML & Canva Magic (AI-powered video & image generation)
- ChatGPT for Ad Copywriting (generate engaging hooks & CTAs fast)
Pro Tip
Brands using AI-driven creative enhancements see a 20-30% uplift in ROAS.
4. Hook-First Copy
Nobody reads long ad copy anymore (except your competitors trying to reverse-engineer your strategy). Instead, focus on hook-first messaging that instantly resonates.
Old Way
“Our organic skincare range is made from the finest ingredients to nourish your skin.”
New Way
“Your skincare is lying to you. Try organic, visible results in 7 days.”
Pro Tip
The best-performing ad copies use 5-10 words max in the primary text, with a strong CTA.
5. Dynamic Product Ads
Dynamic Product Ads (DPAs) are a staple for eCommerce, but in 2025, personalisation is the game-changer.
Winning Tactics
- Overlay customer reviews & UGC snippets in your DPAs
- Personalised headlines (“Finish Your Look with [Product]")
- Seasonal & trending product rotations to keep ads fresh
Pro Tip
Brands using personalised DPAs see 2-3x higher CTRs compared to generic product carousels.
Creative is Your Competitive Edge
With Meta’s AI-driven targeting and automation tools, the brands that win are the ones that supply killer creative assets. The best strategy? Test, tweak, and scale what works.
Which of these hacks are you using already?
